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From Ollies to Beats: Vans’ Bushwick Block Party Merges Skate and Rave Culture

"We’re really trying to push skateboarding to the forefront of culture"

From Ollies to Beats: Vans’ Bushwick Block Party Merges Skate and Rave Culture
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On a recent weekend, the Vans brand threw another one of their block parties. The brand, the pop-punk sportswear signifier that arose out of suburban California skater culture and is now an outfit of apparel multinational VF Corporation, has been doing this, semi-regularly, in the years since opening their Skate 198 space in Bushwick. 

“We’re really trying to push skateboarding to the forefront of culture,” Justin Villano, a branding director at Vans, told me later. “It’s not all just skateboarders, it’s like the lifestyle of skateboarding, skate-adjacent people, whether it’s photography, fashion, [sic] food.”

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