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It’s A Vans Block Party, In Bushwick

A global apparel giant sponsors a skate party. Locals show up.

It’s A Vans Block Party, In Bushwick
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On Saturday, Skate Space 198 reopened with a block party. A ten-hour program curated by the space’s owners – the footwear retailer Vans – started at noon, saw people from all ages and backgrounds show up, and even a good number of dogs.

The afternoon was full of gravity-defying tricks and sounds: the company had hired notable DJs like DeDe Lovelace and Ben Kadow, as well as Alex Dondero, a local Brooklyn scenester, to get people moving. About one fifth of  food and beverage sales, the company said, would be going to a fund the apparel giant runs to pay for the space’s skate programming during the winter.

This story continues: 280 more words

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