If you’re super into food, perhaps you’ve heard of Patrick Martins. He’s the founder of Heritage Foods USA: an organization that coordinates the distribution of meat to consumers and restaurants. Part of their mission reads “The meat we celebrate is the righteous kind, from healthy animals of sound genetics that have been treated humanely and allowed to pursue their natural instincts. Antibiotics and growth hormones are not part of the system. The environment is respected, and fair labor is practiced.” As you can tell, Martins is passionate about food, and especially passionate about meat.

Last night, his new book “The Carnivore’s Manifesto” launched at Roberta’s. There was beer, pizza, and a funny reading backed by music. The book is described as “Fifty ways to be an enlightened carnivore, while taking better care of our planet and ourselves.” The excerpts I read were witty.