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Local Cafe and Roastery Toby’s Estate Rebrands as Partners Coffee

The coffee chain, which recently opened in Bushwick, previously licensed its name from an Australian company.

Local Cafe and Roastery Toby’s Estate Rebrands as Partners Coffee
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What’s in a name? In the crowded world of speciality coffee, names are a huge differentiator. For the coffee company formerly known as Toby’s Estate, a new identity was in order. The Brooklyn-based coffee roaster with five locations around the city, including one in Bushwick on Wilson Avenue, is now Partners Coffee.

Toby’s Estate is a coffee chain in Australia with dozens of locations and founders Amber Jacobson and Adam Boyd had been licensing the name since 2012. The company has always operated independently and it was time for the name to reflect that without any licensing fees.

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Cover image by Ethan Covey courtesy of Partners Coffee.

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