Dice Rolls Humor and Sustainability into NY Fashion Week

“I am friends with, and surround myself with, a lot of comedians"

Dice Rolls Humor and Sustainability into NY Fashion Week

Sour Dice decided to debut its comedic designs this past New York Fashion Week at a studio space on Johnson Avenue. KC Johnson, designer and founder, hails from Western Massachusetts and had been designing using the brand name for some four years before deciding to design a runway collection. 

“I am friends with and surround myself with a lot of comedians. My boyfriend’s a comedian and a lot of my friends from college,” says Johnson. “The collection is kind of inspired by humor and like not taking yourself too seriously, and like, just whimsical, the whimsy and fashion mixing together.” 

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