In 2008, just 50,000 people were estimated to be e-cigaratte users, or, in the parlance of the lifestyle, #vapers. Now, close to 3.5 million people #vape regularly. But despite the growing popularity, #vapequestions remain.
Are e-cigarettes really safer than classic cigarettes, or are we just not aware of the dangers yet? How do they work? What exactly does it mean that they aren’t FDA regulated? And, most importantly, is it possible to look cool while #vaping?
We sat down with the fine folks at Bedford Slims, a Brooklyn e-cig company that just moved to Bushwick, to find out what’s up with that #vapelyfe. Jesse Gaddis, CEO, started Bedford Slims in 2010 in an apartment in South Williamsburg, confident that he could create a higher quality product than was currently available to the relatively new e-cig market. Bethany Grady, Media and PR lady for the company, became a convert to the e-cig lifestyle and hasn’t picked up a regular cig since. She started working for Bedford Slims a couple of years ago.
