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Signs in Bushwick Speak of the Floraissance: an Upcoming Worldwide Movement

The pandemic has obscured the signs to the public, but artist André Feliciano, who coined the term “Floraissance” is optimistic about its future.

Signs in Bushwick Speak of the Floraissance: an Upcoming Worldwide Movement
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You may have seen the signs by the Morgan Avenue L station or on the gates encircling the Bushwick Market at 54 Wyckoff Ave. mentioning some kind of movement known as “Floraissance Vivarium.” There are no names on the signs, but there is a barcode leading back to a website.

Sign at the Morgan L train station. Image: Allie Iliana Herrera.

Only by visiting the Floraissance website will you see the name of the person who coined the term: André Feliciano, a Brazilian artist who defines the Floraissance as an emerging era of art culture that shifts the focus from contemporary creation to the intentional cultivation of ideas. Feliciano’s work has also been featured in Photoville 2012, and his camera flower installation has been included in the São Paulo Museum of Modern Art (MAM), the Tomie Ohtake Institute and São Paulo’s Goethe Institute. 

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Featured image: provided by André Feliciano

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