On the corner of Bogart and Grattan, a 20-foot-tall woman in a blue and white striped dress looks like she spotted something exciting. That thing is probably the bottle of Peroni this advertisement is for.

At first glance, the ad looks like every other one: a vinyl poster with an attractive photo and catchy text. But at closer examination, it’s clear that this one is painted. The company behind this mural—and three others in Bushwick—is Colossal Media, which hand paints murals for brands that are looking to give their advertisements a special touch. This year, they’re celebrating their 15th anniversary.

“Ads are all about getting people’s attention,” said Paul Lindahl, one of Colossal Media’s founders. “That’s what our murals do like no other type of modern advertising. People stop walking, look up, and take photos of our work, which is really hard to achieve. Especially in New York City.”