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Hail Seitan! Queer and Women-Owned Vegan Deli Business Grows In Ridgewood

The mind behind "The Fanciful Fox" now also makes seitan!

Hail Seitan! Queer and Women-Owned Vegan Deli Business Grows In Ridgewood
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Amanda Fox started out making vegan soap in middle school, a hobby that she began with her mother in the outskirts of Scranton, Pennsylvania. Soon the hobby was built into a brick-and-mortar business called The Fanciful Fox, which moved to Bushwick in 2014.

About a year ago, a friend had asked for help filling out an order of seitan for the Orchard Grocer, an all-vegan deli and market in the Lower East Side. Working with the recipes her friend had left her for the gluten-based meat substitute, Fox didn’t think she was half-bad. “I grew up on Pennsylvania comfort food—I just want something you can throw on a skillet and make it taste good,” Fox says.

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