Arts & Culture
As part of the rollout of the "NY Supreme Bagel" at McDonald's locations in the Netherlands, the company tried to capture the city's "urban" flavor.
As part of the rollout of the "NY Supreme Bagel" at McDonald's locations in the Netherlands, the company tried to capture the city's "urban" flavor.
McDonald’s rolled out a gigantic advertising campaign pushing something called a “New York Bagel Supreme” in the Netherlands and used The Bushwick Collective to market it as an authentic New York product, Adweek recently reported.
Featured image courtesy of Adweek.
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Filed underArt / art as advertising / Bushwick / bushwick collective / mcdonald's / NY Bagel Supreme / The Bushwick Collective
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Bushwick Collective Artists Participated in a Massive McDonald’s Ad Campaign
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