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Bushwick Collective Artists Participated in a Massive McDonald’s Ad Campaign

As part of the rollout of the "NY Supreme Bagel" at McDonald's locations in the Netherlands, the company tried to capture the city's "urban" flavor.

Bushwick Collective Artists Participated in a Massive McDonald’s Ad Campaign

Bushwick Collective Artists Participated in a Massive McDonald’s Ad Campaign

As part of the rollout of the "NY Supreme Bagel" at McDonald's locations in the Netherlands, the company tried to capture the city's "urban" flavor.

Bushwick Collective Artists Participated in a Massive McDonald’s Ad Campaign
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Met FreshMet Fresh

McDonald’s rolled out a gigantic advertising campaign pushing something called a “New York Bagel Supreme” in the Netherlands and used The Bushwick Collective to market it as an authentic New York product, Adweek recently reported.

The campaign includes murals painted by The Bushwick Collective’s artists all over the Netherlands, as well as a four-minute-long documentary featuring the collective’s founder Joseph Ficalora and assorted artists. In…

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