Recently, Gothamist’s Rebecca Fishbein wrote a guide summing up the new and old food places in “Jefftown” using terms such as “barstaurantification” and “hip spillover from Williamsburg,” leading a couple thousand people to simultaneously go eat good food off the Jefferson L stop and feel some seriously contradictory emotions of hate towards “Jefftown.” And while we do love Rebecca, who actually wrote a couple of great posts for Bushwick Daily, and we even love Gothamist for the heat it produces over some seemingly ordinary subjects such as a bite of delicious food, we must ask: “What makes us give names to neighborhoods, and is it a good thing?”