Long-time hit Moore Street’s Roberta’s Pizza is in the process of organizing for a sale to an heir to the fortune of New York’s moneyed Tisch family, Eater reported.

The major organizational shakeups are going on at the restaurant in anticipation of the sale, despite the company’s stated commitment to maintaining its brand. But the shift towards a more structured business has long been in the works at the spot, which attracts diners from among some of America’s major political and cultural dynasties.