A few years ago Rich Buceta was a New York digital advertising executive with a homebrewing habit and a stellar collection of Les Paul guitars.  In 2011 that all changed when Rich decided to make brewing a full-time endeavor.  Rich spent a year interning with Greenpoint Beer Works  (the Clinton Hill Brewery where Kelso and Heartland brew their beers) to learn the ins and outs of the craft brew industry.  Meanwhile he sold off his prized collection of guitars to generate the capital to open his own beer establishment.  In 2012 he opened SingleCut Beersmiths, named for the guitars that had been sacrificed for the making of great beer.