You have to sign a waiver to eat this Williamsburg ice cream: finish the Carolina Reaper scoop and it’s free
Ample Hills and Heatonist launch Sweet Regret, NYC’s spiciest ice cream made with Carolina Reaper pepper, requiring a waiver—finish it in-store and get it free through July 26.
You have to sign a waiver to eat this Williamsburg ice cream: finish the Carolina Reaper scoop and it’s free
Ample Hills and Heatonist launch Sweet Regret, NYC’s spiciest ice cream made with Carolina Reaper pepper, requiring a waiver—finish it in-store and get it free through July 26.
There is now an ice cream in Williamsburg that you have to sign a waiver to eat. Ample Hills Creamery and Heatonist, the hot sauce shop of “Hot Ones” fame, are calling it Sweet Regret, and according to MST Creative PR, which represents both brands, it is the spiciest ice cream in NYC.
The two Brooklyn brands teamed up on three spicy flavors, and Sweet Regret is the one at the far end. It is made with the Carolina Reaper, one of the world’s hottest peppers, which the press materials clock at 1.5 to 2.2 million Scoville Heat Units. Because of that heat, MST Creative PR says the shop makes you sign a waiver before your first bite.
Through July, anyone who orders Sweet Regret and finishes the whole thing in the store gets it free. There is no time limit. The scoop normally runs $7.95, and if you clear the cup, you get a $10 gift card, according to MST Creative PR. The publicist says guests who have already taken it on have been filming their reactions, which she described as priceless.
Thanks for reading Bushwick Daily.The rest of this story is for members.
Create your free account or log in to continue reading.