South Bronx men skip the doctor, so this health fair got their wives to bring them instead
To reach men during Men's Health Month, a South Bronx health fair co-hosted by Anthem BCBS and the Mexican Coalition targeted women and families, successfully bringing men in for screenings and services.
South Bronx men skip the doctor, so this health fair got their wives to bring them instead
To reach men during Men's Health Month, a South Bronx health fair co-hosted by Anthem BCBS and the Mexican Coalition targeted women and families, successfully bringing men in for screenings and services.
A free health fair co-organized by Anthem Blue Cross Blue Shield and the Mexican Coalition brought South Bronx families to Neumann Hall at Immaculate Conception Church on June 26 for health screenings, legal services, and community resources during Men’s Health Month, according to the Bronx Times.
Organizers targeted women and families instead of marketing to men directly, thinking that would get more men through the door.
“We went through the family route because we promoted family wellness as the key to get the men, and the husbands did come out,” Wendy Dominguez, the outreach manager for Anthem BCBS, told the Bronx Times.
Manisha Franklin, the director of community relations at Anthem BCBS, said the approach reflected how health decisions get made inside households. “We know that in most cases, it’s the woman…
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