New York Attorney General Letitia James called for state lawmakers to pass legislation banning so-called surveillance pricing at a Bronx rally on Friday, May 8, joining elected officials, labor unions and advocates to back a measure her office says would bar businesses from setting individualized prices based on consumers’ personal data.
According to a media advisory from the attorney general’s office, James convened the 11 a.m. event at the Justice Sonia Sotomayor Community Center, at 1000 Rosedale Ave., to press for passage of what the office calls the One Fair Price Package. The package would ban surveillance pricing, which the office described as the use of personal data to set individualized prices for consumers, in New York. The package consists of two bills, including the One Fair Price Act, which is sponsored by Assemblymember Torres and state Sen. Rachel May.
The attorney general’s office said James was scheduled to appear alongside Assemblymember Emérita Torres, state Sen. Nathalia Fernandez, Bronx Borough President Vanessa Gibson and New York City Council Member Amanda Farías. The office said the lineup also included NAACP New York Executive Director Chris Alexander, RWDSU Political Director Deborah Wright and AARP New York State Director Beth Finkel, along with union members and advocates.
The office said the press conference, which was open to credentialed media only, would be livestreamed at ag.ny.gov/livestream.
