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Smells like Bushwick Spirit: New Scent Installation at Elsewhere Club Creates Unique Atmosphere

“Smell can activate a space in a unique way.”

Smells like Bushwick Spirit: New Scent Installation at Elsewhere Club Creates Unique Atmosphere

Smells like Bushwick Spirit: New Scent Installation at Elsewhere Club Creates Unique Atmosphere

“Smell can activate a space in a unique way.”

Smells like Bushwick Spirit: New Scent Installation at Elsewhere Club Creates Unique Atmosphere

We’ve all experienced it: you smell something and it immediately takes you back to a moment in your past. Scent has the power to resurface emotions and memories, and the ability to create an atmosphere. This fall, as part of their Landscape initiative, music venue and night club Elsewhere features a scent installation by perfumer and Elsewhere artist in residence, Marissa Zappas. The scent, specifically created for this exhibition, will go hand in hand with Elsewhere’s nightclub surroundings while creating a dark and sensual vibe that evokes a feeling of “nighttime,” capturing the coming sunless months.

“Smell can activate a space in a unique way,” said Molly Surno, art director and curator at Elsewhere and creative force behind the Landscape project. “As a curator in a…

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Cover image courtesy of Luis Nieto Dickens.

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