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Local TikTok Influencers & Indie Designers Search For Trends That Last

"I'm alarmed by the rate of turnover in trends," says TikTok personality Clara Perlmutter

Local TikTok Influencers & Indie Designers Search For Trends That Last
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Fashion trends used to last. But now, micro-trends seem to be taking over. But many of those wardrobe changes aren’t sustainable – environmentally or economically. 

A new generation of fashion consumers want to see more sustainable practices and aspire to leave fast fashion in the past. They are making a point to shop exclusively at secondhand stores or from small designers and towards buying clothing that feels unique and personally tailored to their tastes.

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Featured Image: courtesy of Megan O’Cain’s instagram account.

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