“Hate yourself? Cool, we do too.”

That’s the ethos of Hipster Bullshit, a clothing company that has rolled all-things hipster into their line of jokey t-shirts, crop tops, and beanies that poke fun at the iconic Brooklyn stereotype.

Zach Katz, founder of Hipster Bullshit, launched the company in September, but he boasts that his garments—with slogans such as “Low Self-Esteem High Rent Thanks Dad” or “I’d Rather Die In Brooklyn Than Live In Queens”—have already conquered the backs of many Bushwickers.