Elsa and Me, a clothing retailer based in Bushwick recently launched a Kickstarter in order to expand their tailor-made dress business and shorten production times.

Founder, Maja Svensson, argues that “the standard-sizing for most women’s clothes only fits about 15% of women.” All women have to do is think back to the piles of ill-fitting clothes left in changing rooms all around the city to see how accurate that ballpark statistic might be.

This Kickstarter campaign will help fund a bulk order of fabric in order to help the company maintain its pricing model. The 195 dollar prize level will net you a custom-made dress, which is 100 dollars less than the current prices listed on the website.