Advertisement
Baked In BushwickBaked In Bushwick

Bushwick Gym Changes Its Name Amid Black Lives Matter Protests

After former CrossFit CEO fails to stand with the movement, local gym owners detach from the corporation.

Bushwick Gym Changes Its Name Amid Black Lives Matter Protests
Advertisement
Baked In BushwickBaked In Bushwick

The gym that was formerly known as CrossFit Outbreak on Broadway has rebranded itself.  The high intensity, cross-training facility is part of a small conglomerate of gyms now called BK Fit Studios.  The Co-Founders, Adam Sturm and Shimi Litkowski have been Brooklyn gym owners since 2014 and have studios in Bushwick, Bed-Stuy, East Williamsburg, Williamsburg and Clinton Hill.  Sturm says the decision to detach from the CrossFit brand had been on their minds for the past six months or so, but recent events relating to the death of George Floyd and CrossFit’s stance on the issue of Black Lives Matter ultimately pushed the duo to divorce itself from the company.

This story continues: 670 more words

Read this story free with your email.

Your first story each month is free with a Bushwick Daily account. We’ll email you a code to sign in.

Cover photo from BK Fit Studios.

Advertisement
The Cloud Law Firm, strategic legal counsel for consumer brands
Advertisement
Bushwick Yacht Club
Advertisement
Baked In Bushwick
Advertise with Bushwick Daily

Reach all of New York.

Written in Bushwick, read across all five boroughs since 2009.

100,000+ readers a month 500,000+ on Instagram All five boroughs
Advertise with us →
Subscribe to Bushwick Daily