The gym that was formerly known as CrossFit Outbreak on Broadway has rebranded itself.  The high intensity, cross-training facility is part of a small conglomerate of gyms now called BK Fit Studios.  The Co-Founders, Adam Sturm and Shimi Litkowski have been Brooklyn gym owners since 2014 and have studios in Bushwick, Bed-Stuy, East Williamsburg, Williamsburg and Clinton Hill.  Sturm says the decision to detach from the CrossFit brand had been on their minds for the past six months or so, but recent events relating to the death of George Floyd and CrossFit’s stance on the issue of Black Lives Matter ultimately pushed the duo to divorce itself from the company.

“At first CrossFit [HQ] didn’t respond at all to the Black Lives Matter Movement, they didn’t put out a statement,” Sturm explains.  “And my understanding of the situation was that [CrossFit] works with a lot of people in the police force and in the military, so they were trying to walk the line and keep everyone happy.  But then the CEO and Founder of CrossFit, Greg Glassman, put out a really unfortunate statement, basically saying the equivalent of ‘all lives matter’, but maybe not quite as egregious.”

In addition to some controversial tweets by Glassman,  (who has seemingly deactivated his account since, see picture below) BuzzFeed News also reported that while on a Zoom call with staff members Glassman flat out said “We’re not mourning for George Floyd — I don’t think me or any of my staff are.”