All hail the hair Gods- Williamsburg hair mainstay Self Salon has just opened a Bushwick location at 42 Wilson Ave. With high ceilings, pristine white walls, fresh mason jars of flowers, and a zen-like minimalism, it’s at home within Bushwick ‘s artful scene. I stopped by to scope Bushwick’s first truly upscale salon, and got my hair cut by Barbara, whose broad cosmetology knowledge influenced me to try a sleek new look.

Self, an OG establishment of Williamsburg, opened its location on Grand Street almost 10 years ago back in 2004. This year, they decided to open a location in Bushwick because, as owner Maria Barca stated dreamily: “I was inspired by the neighborhood.” Both she and co-owner (and husband) Alex Hoffman grew up in neighboring Ridgewood, Queens and dreamed of having a salon in Bushwick to match the fast-paced artistic and creative energy of the neighborhood. The salon officially opened just over two weeks ago, just days after the birth of their brand new son, Jaxx. If you’re lucky, you might get to sneak a peak of him hanging quietly onto his mama behind the reception desk. You might even catch an awww-prompting baby yawn!



