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Reed+Rader in Bushwick

By Katarina Hybenova

Reed+Rader in Bushwick
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The video game heroes. The animated gif fairy tale couple. Very likely the coolest people of the fashion world right now. Visionaries and playful internet kids who won a Willy Wonka ticket to do whatever they like! And hell, they are awesome at it. Reed+Rader.

Reed+Rader is Pamela Reed and Matthew Rader. With a background in photography, Reed and Rader derive their inspiration from technology, internet, video games and augumented reality. This artist couple have created their own unique visual language by combining photography and animation. It’s not a surprise that Reed+Rader’s “living photographs” or animated gifs have been met with an overwhelming response from the fashion and art world. Their clients include V Magazine, V Man, Dazed & Confused, Another Magazine, Muse, Pop, Vs., Tokion Factory, Vice, Motilo, Cut + Run, SSENSE, Cynthia Rowley, Ashleigh Verrier and Becks Green Box Project, among others…

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