Last weekend, as smokers across the world sparked up to celebrate marijuana’s high holiday, an ardent group of cannabis connoisseurs were getting high inside a nondescript warehouse on Scott Avenue, buried among the industrial ruins of northern Bushwick. The meeting was “MARY Fest 2024,” a trade show being put on by the titular “Mary Media Group,” a marijuana lifestyle brand that was started by Adrian Farquharson in 2015. 

“We’ve done infused dinner parties throughout the country,” said Farquharson, whose group also occasionally puts out a novelty print magazine and runs a small blog online. 

The company had sold tickets for their event in Bushwick for $50 a pop, and the hundred or so people seeing milling about the event were gifted with tote bags filled with cannabis products, various rolling papers, blunt wraps made of rose petals,  mimosa-flavored THC oil cartridges, among others.