Superior Elevation Records opened as a brick and mortar business in East Williamsburg about a year and a half ago, on Record Store Day in 2015. Though the well curated shop itself is fairly new, Tom and Ellen Noble, the husband and wife duo who own and operate Super Elevation, have a combined 16 years in the “record game,” as Ellen explained to a visitor on a recent sunny afternoon in the basement record shop.
Tom Noble was once part of the team at the late, great Minneapolis record shop Lotus Land. He’s also one of the subjects of a 2009 documentary about his role in the Minneapolis music scene, where he and his brothers Davey and Andy are local celebrities.
Tom also runs a label, also called Superior Records, and helms a project called House of Spirits. In his free time, he’s often out finding new records, so Ellen holds down the fort at 100 White Street.
