Last week Frank Mattarella received an interesting phone call. Jason Medrano from Seen Outdoor Media was offering him $24,000 per year to rent a single wall on his building at 14 Wyckoff Avenue. Frank Mattarella was born in Bushwick- his family has owned the building on Wyckoff and Troutman for decades and they’ve rented it as a metal fabrication shop. His neighbors are North East Kingdom on one side and an industrial warehouse on the other. The recently painted warehouse is already sporting two billboards- a larger one with a Sprite ad, and a smaller one with an Atlantic ad.
“But you know that The Bushwick Collective has some art on that wall,” Frank recalls telling Seen Media. “Yes, but they don’t pay. We do,” they simply replied.
Frank Mattarella was offered $24,000 per year to rent a wall on Troutman and Wyckoff for billboards
