“You know when you’re in the grocery store looking at the conventional apples and the organic apples?” asked Anita Loomba of startup power company Drift. “You want the organic kind, but you have to weigh if you can afford them.”

“The message about ‘green’ choices has so often been that they’re expensive: we think, ‘I’m on a budget, I can’t buy the sustainable thing.’ Drift is excited to offer people a way to save money and help save the planet at once. Up until now, in the energy sector, this has been unheard of,” Loomba said.

Drift is bringing local renewable power to the people