Rachel Josar is completely, unabashedly optimistic about New York City. She’s lived here for some 17 years and has been located in Ridgewood for the last five. There, she’s started a local, New York-themed, concierge business called “They Had Fun.” There, she pitches herself as a curator for digging up new and interesting things to do in the city.

Before doing this, Josar spent a decade working for a family of wealthy financial executives uptown, where she would plan everything for them, from intimate date nights to Saturdays on the town. Soon enough, she developed a rolodex of restaurants and other rainy day recommendations which she decided to take out the door into her own businesses. Like many an ideas of the era, the concept started out as a podcast; “They Had Fun” booked the likes of local street fashion photographer Johnny Cirillo and Sammy Buttons, a street musician.

Two years ago, Josar decided to try to expand the concept into a full-service concierge business involving selling personalized itineraries that come complete with routes and details already mapped out thorough Google Maps.