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The city is selling 222 Knickerbocker Avenue signs at $100 each to ride the Knicks. The real one runs through Bushwick.

The city dropped 222 Knickerbocker Avenue street signs at $100 each to capitalize on Knicks Finals hype, but the real avenue is a Bushwick commercial strip.

The city is selling 222 Knickerbocker Avenue signs at $100 each to ride the Knicks. The real one runs through Bushwick.
The official NYC CityStore listing for the 00 "Knickerbocker Avenue" street sign, the limited drop of 222 that sold out within hours of going on sale.
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For $100, you can buy a green-and-white “Knickerbocker Ave” street sign, and the city is betting the Knicks make you want one. NYC DOT dropped exactly 222 of the signs through CityStore on Wednesday morning, hours before the Knicks tipped off against the San Antonio Spurs in their first NBA Finals in nearly 30 years. One per customer, proceeds to the city’s general fund. The catch, if you are from here: the actual Knickerbocker Avenue is a working Bushwick commercial strip, and it is not about basketball.

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Featured image: Courtesy NYC CityStore (a856-citystore.nyc.gov)

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