The members-only club that Swiss watchmaker Breitling and Gary Vaynerchuk’s VCR Group plan for Williamsburg’s former Urban Outfitters has cleared a step at the state. The New York State Liquor Authority’s list of pending licenses shows the application, filed by “Breitling Estate, Inc. and VCR Group LLC as MGR” for a for-profit club at 96-98 N. 6th St., as “Conditionally Approved.” The authority received the application March 25, 2026.

Inside the three-story building, the renovation is under way. City building records show the owner, L3 Capital LLC, holding permits issued between January and August 2026 for a full-building renovation. They cover structural work for “partial demolition of existing structural elements,” a new elevator pit, sprinkler, plumbing and mechanical work, and general construction “for proposed change of use/occupancy,” according to the Department of Buildings’ DOB NOW filings on NYC Open Data. A sidewalk shed, scaffolding, a weather enclosure and a debris chute were permitted between April and July, and new scaffold filings were made on Nov. 3 and 4. The building filings do not name the tenant.

Breitling has put a date on it. “The first one will be in June 2027, in Williamsburg,” Antoine Loron, president of Breitling USA and Canada, said at a business forum in New York, Forbes România reported on Oct. 7. He said Breitling is opening social clubs with restaurants, gyms, bars, terraces and workspaces. In July, VCR Group co-founder and CEO David Rodolitz told Brooklyn Paper the club would open in the second half of 2027.