Jack Greenberg contributed to this reporting.

Since Francisco Marte took on his first bodega gig at only 18 years old, he has been a committed “bodeguero.” With over 30 years in the business, he is the proud owner of four bodegas in the Bronx and the founder of the Bodega and Small Business Association. In light of what he sees as “unfair competition” from ultrafast grocery delivery companies, he is taking a stand to defend the bodega industry.


