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A Swiss watch brand and Gary Vee are turning Williamsburg’s old Urban Outfitters into a members-only club

A Swiss watch brand, Breitling, and Gary Vaynerchuk's VCR Group are converting Urban Outfitters on North 6th Street in Williamsburg into a private club.

A Swiss watch brand and Gary Vee are turning Williamsburg’s old Urban Outfitters into a members-only club
Bedford Avenue and North 6th Street, the heart of Williamsburg, where a members-only club is planned for the former Urban Outfitters building nearby.
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If you live in Williamsburg, you’ve walked past the shuttered Urban Outfitters at 98 North 6th Street. A Swiss luxury watch brand and the hospitality group behind the “world’s first NFT restaurant” are turning that empty three-story building into a members-only club, and most of your neighbors will never get past the door.

The Brooklyn Paper first reported the plan on July 7. “A luxury watchmaker and the group behind the ‘world’s first NFT restaurant’ are bringing a members-only club to Williamsburg,” the paper wrote. It described the project as “a joint venture between the Swiss watch brand Breitling and VCR Group,” and reported that VCR Group “aims to open the club by the second half of 2027.”

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Featured image: Helen Alfvegren via Wikimedia Commons (CC BY 2.0)

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