If you frequent the Bushwick Farmers Market, there’s no doubt that you’ve seen Ava Zarich, founder of Fog City Sundries. Zarich first landed on the map because of her homemade, all natural, and sustainably sourced nut butters. However, this Bushwick local has recently taken on another business venture—personal care and wellness.

For her first business, Fog City Sundries, Zarich sought to make nut butters with tasty, good quality ingredients that brought joy to her consumers. Now, she is taking on a newer venture in  personal care and wellness products through the brand name Divlja. With two businesses under her belt, Zarich is making a name for herself in the Bushwick small business community.

Divlja—the name stems from Zarich’s Balkan roots and translates as “wild” from Croatian—is a product of Zarich’s longtime interest in the body and how natural remedies impact it. Ayurveda, a system of medicine from India that focuses on a holistic approach to healing, has been a great influence on the creation of Divlja.