“We want our space to feel like your friend’s living room,” Tobly McSmith told me about his decision to open a day and night coffee shop on the edge of Bushwick and Bed-Stuy called High & Dry. The name didn’t come easy. “We spent weeks trying to find the name that would signify our goal — our caffeine drinks get you lifted, or ‘high,’ and we’re a no-alcohol space, hence the ‘dry,’” he says. “It was just a happenstance that Radiohead wrote a song years ago about our coffee bar.”
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