If you’ve been paying attention, the rise of plant-based food interest and consumption is unmistakable. From the success of plant-based protein alternatives, like the Impossible Burger or Beyond Burger, to the popularization of the plant-based movement by celebrities like Beyonce and Jay Z, and the announcement of “Meatless Mondays” across NYC public schools—this food trend is here to stay.
Enter Green Vegan Monsta, one of Bushwick’s newest, completely Vegan eateries. Located right off of the Halsey J, the Green Vegan Monsta opened on February 3 of this year. It’s co-owned by Michelle Ortiz and Jay Perez, who is known by the name Chef Jay. Perez has been practicing veganism for about 20 years, and has been waiting for the right moment to open up a vegan eatery.
“It’s [been] years in the making because not everybody was ready and now veganism is going worldwide and it’s becoming such a big thing, so [I thought] maybe it’s time,” Perez told Bushwick Daily.
