What does it take to make vegetarianism and veganism accessible to everybody in Bushwick? How about serving a 100-percent plant-based burger that “bleeds” at one of America’s oldest fast food chains?
White Castle’s new menu item, the Impossible Burger, was engineered by a Silicon Valley startup, Impossible Foods. With its funding of over $400M, the startup’s mission is to develop plant products that are indistinguishable from meat so that even meat lovers will enjoy them. The Impossible Burger “bleeds” thanks to its molecular structure which resembles beef, even though it’s made of wheat, coconut oil, potato protein, and soy.
The vegan slider debuted with a big bang last month at Bushwick’s White Castle on Myrtle Avenue, near Myrtle-Wyckoff M and L train stop. Eric Wareheim of Tim and Eric greeted attendees at the door and guests included included Wu Tang Clan’s Ghostface Killah and Questlove.
