You may have recently passed by Deborah Brown’s old Storefront and noticed a new business has filled the space. Inside, graphic tee’s and sweatshirts hang perfectly spaced along the wall. Vivid art is hung with red dots showing they’ve been purchased. In illuminated glass cases, figurines stand upright and poised.
The store is called Scumbags & Superstars. The brand was launched by George Rosa in 2011. Rosa went to school in Boston for fine art, but was fed up with the politics and bureaucracy in the creative world. He was inspired by street-wear companies, and had the idea to start his own. What would set him apart would be making the line very graphic-based , rather than logo based, and using his own art.
Scumbags & Superstars first sold their tee’s and products through Mishka, a street-wear company who has stores in Brooklyn, Los Angeles and Tokyo. From there, Rosa opened his own store here in Bushwick, with the help of Nelson Alfonzo and Srijan Sherpa, whom he met at Mishka. They’re now a trio, who do whatever it takes to keep the brand excelling.
