The concept of Fridge Art Fair started one night when Eric Ginsburg, the founder, and his friends were at a bar in the Lower East Side during Frieze Art Week. They were discussing the renowned fair over a few beers when the idea of starting their own fair made its way into the conversation. “The idea was kind of a joke, kind of serious. But it ended up turning into a real thing,” Ginsburg told Bushwick Daily. The first fair was held in a small Lower East Side gallery, OneTwentyEight. Because of how small the space was, the running joke was “can you fit your art in the fridge?” Now going on eight years, Fridge Art Fair will be taking place at the Nu Hotel in Downtown Brooklyn from April 30 to May 5.