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Food & Drink

Hospitality Under Siege: An Inside Look at How Bushwick Distilleries are Innovating to Survive

This column's opening entry profiles two business owners - a distiller and a sake brewer - and their navigation through the treacherous COVID waters of New York City.

Hospitality Under Siege: An Inside Look at How Bushwick Distilleries are Innovating to Survive

Hospitality Under Siege: An Inside Look at How Bushwick Distilleries are Innovating to Survive

This column's opening entry profiles two business owners - a distiller and a sake brewer - and their navigation through the treacherous COVID waters of New York City.

Hospitality Under Siege: An Inside Look at How Bushwick Distilleries are Innovating to Survive
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Met FreshMet Fresh

What you’re reading – the first installment of a column documenting the struggles of just one tiny stitch (Bushwick) in America’s restaurant and bar tapestry – owes its conception, in part, to the author’s loss of his “day job” as a bartender; many of the column’s subjects will be plucked from the writer’s own rolodex of businesses previously profiled for Bushwick Daily.

The Brooklyn restaurant and bar industry, made, not of sticks but of mildewed straw, has been confronted by arguably the bleakest existential crisis of any economic sector. The ability to think outside the box is suddenly at a premium; those entrepreneurs who can’t pivot fast enough will be flattened by the COVID bum rush in the blink of an eye. Bushwick restaurant owners won’t be alone among the casualties, of course; so will the porters, the waiters, the dishwashers, the bartenders. Even the Cheesecake Factory is giving its landlords the finger.

On the left, MARIE ESTRADA: owner, distiller at MOTO SPIRITS. On the right SHINOBU KATO: owner, and head Brewer at KATO SAKE WORKS

For those of us born into circumstances commonly, if chauvinistically, described as “First World”, the notion of security – of being cushioned like a lot of pampered, powdered Marie Antoinettes from a pitiless, fickle and treacherous universe – is very often seen as something like a birthright. Undergirding that notion is the assumption that everything, even here in one of the industrialized democratic world’s least nurturing nations, will, in the end, work itself out in the manner of an MGM musical.

But In the space of a single month, the proverbial wolf at the door – to many Americans only an abstraction – has for many been unmuzzled by the sudden public…

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Cover Photo: Marie Estrada of Moto Spirts distillery and Kato Sake Works’ Shinobu Kato.

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