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Ridgewood Welcomes New Concept Store With Everything from Vintage Clothing to Local Art

Husband-wife duo Patrick Noecker and Christine Costello, opened FEELS late December of 2018.

Ridgewood Welcomes New Concept Store With Everything from Vintage Clothing to Local Art
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Very rarely is a store’s vibe so inviting that I feel magnetized to it, as if I can’t help but walk inside and see what exists beyond the window. On a particularly crisp afternoon in Ridgewood, I happened to walk past FEELS for the first time, and was drawn in like a moth to a flame. The store, all bright white and boldly designed, seemed like a curious mix of things: vintage clothing, quirky housewares, niche magazines. Turns out I was right, but there was even more to the sunlight-filled space than what immediately met the eye.

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Cover image courtesy of Pat Noecker, others by author.

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