A Secret Pink Cafe in East Williamsburg Offers a Photogenic and Organic Brunch

Hidden off of the Grand L, down a driveway, and in a warehouse, we have discovered a heaven that fulfills all of your Pinterest fantasies. Carthage Must Be Destroyed is an exclusive organic breakfast and lunch eatery within a beautifully adorned re-purposed warehouse—and it screams pink.

There is not too much information provided about Carthage Must Be Destroyed, aside from their mouthwatering Instagram and some stellar online reviews. The space identifies as an “Australian organic cafe” and seems to be the sister restaurant or at least affiliated with Bread & Circus, a similar New South Wales breakfast/lunch restaurant and grocer.

To even reach the pink cafe is a scavenger hunt: one must walk up a long, abandoned-looking driveway and search for the spray painted numbers “222” on a Bogart Street pipe. From there, you keep walking until you see “pink.” Or you can check out this treasure map.

Upon walking into Carthage Must Be Destroyed, you will be floored by the decor. The bespoke long wooden tables and exposed brick walls, combined with pale pink accents give the industrial space a truly phenomenal ambience. The high windows breathe sunlight throughout the restaurant, and everything inside is a gorgeous pastel shade—from the stacked plates to the espresso machine. As one Yelp reviewer puts it, the decor reminded him of “a pink ABC Home.”

The gorgeous family-style tables are adorned with plenty of trinkets to keep your eyes happy while you wait for your meal. The decorations range from succulents and painted stones to crystals, similar to Urban Outfitters’ “Home Decor” section but with a rustic twist.

On their website, the “limited opening menu” seems incredibly inventive for basic fare. Some highlights include an “eight hour organic chicken brown rice ginger white pepper congee” (phew that’s a mouthful) and “parmesan not-so-scrambled eggs,” which consist of heritage free range eggs w/ fresh chili (or) real truffle oil, avocado, tomato, baby spinach and fresh herbs.

Many customers who are overcome by all of the enticing choices will instead split a “special plate,” which provides little bites of almost everything on the menu.

The entrees are pricey, hovering around $15-$20, but with components like “organic grass fed butter” and “lavender honey,” it does not come as a surprise. Customers are not only paying for top quality ingredients but the careful execution of each decently-portioned plate. The photos really speak for themselves. These chefs do not mess around!

Downstairs from Carthage Must Be Destroyed is Like A Prayer Yoga, a small yoga school that offers various practices and meditation. Do some yoga, have a fulfilling meal, and look at pretty things, all in one semi-secret space.

Featured image courtesy of Carthage Must Be Destroyed.