Who doesn’t love doing good while shopping? Stray Cat Social Club (SCSC) does just that. The new brand, run by husband and wife duo Scott Bleicher and Jayda Chi, boasts a line of unique kitty-inspired apparel designs. Profits from the contemporary brand help fund the couple’s true passion: rescuing stray cats and raising awareness about the issue of feral cat overpopulation.
“We shouldn’t consider [overpopulation] a cat problem—it’s a people problem,” Bleicher explained to Bushwick Daily over the phone. “We wanted to try to bring kind of a fresh cohesive aesthetic to a brand that’s focused on raising awareness for proper feral cat care and to let folks know that there is feral cat overpopulation issue.”
The Bushwick brand made its official debut through its website launch in September. Its first collection offers a handful of modern cat-inspired designs emblazoned on apparel items like tshirts, sweaters, hats, totes, and pins.
