Lola Ehrlich has a long history of fashion entrepreneurship in New York City. Working as a magazine editor in the 80’s, she met Mario Testino and other influential people in the industry, but that was only the beginning. In the late 80’s, she decided to open a tiny shop in the East Village, selling one of a kind hats. From there, she moved her shop to the Flatiron before having an atelier and workroom in the Garment District. But after the inevitable rent raise, and general demise of industry in Manhattan, Lola once more had to move, and found a loft on St. Nicholas Avenue where she’s been continuing to run Lola Hats for the past 8 years.