At AP café in Bushwick, Chad O’Connell has completely tuned out: He wears humongous, sound-killing headphones to silence the hiss of the milk frothers and clinking of silverware. In his business, O’Connell’s gut gives the soundest advice, and he listens to it — especially the gurgling after a strong cup of Joe.

This handsome South Carolinian stands over six feet tall, used to have a great job in advertising, and is a disarming conversationalist. You’d never guess he is an entrepreneur with a product he hopes will bust a bathroom taboo and change the way America craps forever.

O’Connell’s business is bidets, (pronounced bih-day) — plumbing fixtures found in many European and Japanese toilets that do the wiping with a gentle squirt of water.