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Sincerely Burger Unleashes a Colossal Five Pound Cheeseburger

New York’s novelty food fads may be exceptionally varied (for every successful cronut there’s a rainbow bagel waiting for its fifteen minutes of Buzzfed-fame), but one thing unites them all: their ability to render consumers gratified but incapacitated post-indulgence.

The proprietors of the newly-launched restaurant Sincerely Burger by Dear Bushwick have collaborated with Chef Christian Ortiz to bring you Bushwick’s newest novelty food item: a “gargantuan” five pound cheese burger, served with a quarter gallon Peanut-and-Cookie-Butter (Bourbon-Spiked) Milkshake.

“We are not trying to reinvent the wheel,” says Chef Christian Ortiz, who conceptualized the dish. “We just thought it would be a great way to create a shared experience for a group of diners. It will feed four to eight people no problem.”

For $99.00, you'll get:

5 lbs of Sincerely Burger Signature meat blend

1 lb of cheese

1 1/2 lbs of bacon jam

1 head of Iceberg lettuce

“A rather large Sesame Seed Bun”

Beginning this weekend, only one five pound burger will be available per night, and it must be reserved ahead of time. Don't sweat it if the thought of consuming 5+ lbs of cheesy meat this weekend is too daunting, though. Sincerely Burger will still be serving items from their regularly-portioned Naughty and Nice menu from 5-11 p.m. every Sunday through Thursday, and until midnight on Fridays and Saturdays. Their boozy milkshake program is slated to arrive on the regular menu in the coming weeks.

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