The “tiny little giant agency” from Bushwick that won a bid to advertise for the largest marathon in the world has created a campaign focusing on the emotional intensity the race brings to New York.
Madwell, a creative agency headquartered in Bushwick between the Morgan and Montrose Avenue subway stops, has released a campaign for the upcoming TCS New York City Marathon on Nov. 5. The campaign, named “It Will Move You,” captures the range of emotions participants, spectators, and volunteers feel during the 26-mile race.
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Cover image courtesy of TCS New York City Marathon
