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Bushwick Sartorialists Will Find Stunning, Distinctive Pieces at Pussy Willow Vintage — Fashion and Shopping on Bushwick Daily

Bushwick Sartorialists Will Find Stunning, Distinctive Pieces at Pussy Willow Vintage

Pussy Willow proprietor Brooke Goldberg searches high and low to find interesting threads for her customers.

Cristin Noonan

Food and Local Business Editor

@mightynoonmoon

Gustavo Ponce

Photographer

_gusponce

Bushwick is a great neighborhood for vintage shopping, but the area's vast secondhand warehouses can be overwhelming for the average shopper in search of sturdy, timeless pieces that are the holy grail for vintage aficionados.

Inside a small, new vintage shop on Irving Avenue, one woman is working passionately to make the experience more manageable for locals seeking classic threads that can be easily integrated into a versatile, modern wardrobe.

Pussy Willow Vintage owner Brooke Goldberg’s obsession with vintage clothes compels her to travel the world in search of beautiful pieces. “If I heard that there was a really weird dingy old store in a dark alley, you bet your ass I’m gonna be there,” she proclaims.

Her shop has been open since March inside the storefront at 177 Irving Avenue, which is quaint and welcoming. The day Bushwick Daily stopped by, customers were greeted by Goldberg’s adorable little pup, Cashew.

Pussy Willow's cozy dressing room features some beautiful vintage pinups for style inspo! Photo by Gustavo Ponce for Bushwick Daily.

Shoppers can peruse Pussy Willow's collection from 12 p.m. to 7 p.m. on weekends and by appointment during the week. The personal shopping experience is totally free, too, and makes a perfect outing for a group of friends.

The Origin Story:

Goldberg’s long held dreams of opening a store became reality so fast it made her head spin.

Not so long ago, pet food and supply store Bushy Tails occupied 177 Irving Avenue (the pet shop recently relocated to The Loom on Flushing).

Goldberg hadn’t even been actively looking for a storefront before she heard the news, but when a friend tipped her off about the vacancy back in January, she checked the space out and signed the lease within two days; about two months later, the shop was up and running.

Racks racks racks at Pussy Willow. Gustavo Ponce for Bushwick Daily

Goldberg spent a lot of the two months prior to opening day metaphorically pinching herself. “After about 20 years of collecting and storing all this stuff, it was gonna have a permanent home!” she recalls.

Goldberg used to work as a fashion forecaster, but she had always wanted to open up her own store. She considered several names for the shop: since she's a die-hard John Waters fan, she went with "Pussy Willow," a tongue in cheek reference to the 1994 John Waters film "Serial Mom."

The Pussy Willow scene in "Serial Mom."

What You'll Find:

We went shopping, too: this past weekend was Bushwick Vintage Crawl, and everything was 15% off!

I wound up with two much-needed additions to my wardrobe: an emerald green onesie, which was easily the greatest $5 box find, and a mustard yellow and maroon-striped turtleneck sweatshirt ($25) with a subtle Velma Dinkley vibe.

A chromatic rack below a shelf of choice tchotchkes. Photo by Gustavo Ponce for Bushwick Daily

Goldberg's focus is "smart vintage," which, she explains, means pieces that aren’t tied to a specific decade and have staying power within a wardrobe. She became mesmerized with the flexibility and resiliency of fashion at a very young age, as she studied her older sister’s grunge duds in the nineties.

The Romance of The Hunt for Killer Vintage Fashion

Goldberg isn't interested in selling clothes she doesn't find exciting, and the journey of seeking timeless items is part of what makes her love the work so much. “I’ll see someone wearing something great, and they’ll say, ‘Oh I got it from Zara...’ to me, that’s just so boring,” she proclaims.

By frequenting estate sales and second hand stores far and wide for her inventory, Goldberg ensures that everything at Pussy Willow has a story.

Stop by Pussy Willow soon—and find something beautiful that speaks to you!

Elegantly accessorized flowers and a wall of statement necklaces at Pussy Willow. Photo by Gustavo Ponce for Bushwick Daily

All photos by Gustavo Ponce for Bushwick Daily.

Profile

Pussy Willow Vintage

A small and cozy vintage boutique offering pieces with longevity and class.

 177 Irving Avenue between Stanhope Street and Stockholm Street (around the corner from the DeKalb Avenue stop on the L train), Brooklyn, NY, 11237

 Sat-Sun: 12 p.m. — 7 p.m. and on weekdays by appointment only

 917-386-8530

Follow Pussy Willow Vintage on Facebook and Instagram.

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